BookTok is a global community of readers, writers, and creators who are reshaping how people discover and connect with books on TikTok. What started as a grassroots movement has grown into one of the most transformative forces in modern publishing, where stories are shared through raw emotion, creative expression, and open conversation.

We brought the experience of #BookTok to life at Ladybirds Books in Charleston, South Carolina.

Led art direction and design for the in-person event in collaboration with agency DixonBaxi.