As part of Beyoncé's onboarding to the platform, and the release of her massively successful new album Renaissance, TikTok partnered with Columbia and Parkwood Ent to build a robust promotional program to draw her fans to TikTok to experience and celebrate all things Beyoncé.

Led art direction and design across the entirety of the campaign for in-app, social, and OOH marketing.

Motion: Chris Pamilar