Graphic Designer
Screen Shot 2019-05-09 at 9.25.46 PM.png

Hulu Brand Design Internship

I spent ten weeks on Hulu’s Brand team working on creative development for marketing campaigns, social media strategy, and upcoming Hulu Original shows.

Screen Shot 2019-04-15 at 2.23.26 PM.png
 
 

CONCEPTS FOR HULU BRAND EXPRESSION

 
 

Brand Expression Book

During Hulu’s 2018 brand evolution, the design team focused on creating a brand book for internal use among Hulugans. These were my concepts as an intern that were presented to the design managers of the brand team.

GOAL

Work on an identity for Hulu’s personality, known as the Rebel Lover, incorporating current brand elements with new new explorations that evolved the current gradients used on the product. Only Rules:

Play with green. Use HuluStyle for typography. Incorporate show content. That’s it.

OUTCOME

My designs used bold typography, texture, and layering to express the Rebel side of Hulu, while the colors and soft transitions through the gradients expressed the Lover. This project was still developing as my internship ended, so I wasn’t able to be involved in the launch, but contributed to how this could also be expressed through digital formats, such as web and social media.

 
BOOK2.png
 

CONCEPT FOR hulu brand instagram FEED

A mockup for an internal Instagram account for Hulugans only.

thisishulu.png
 

CONCEPT FOR huluween instagram FEED

Hulu’s Halloween Campaign for 2018

huluween.png

 

hulu university microsite

New Hulu University page used for recruiting students to the Hulu internship program.

1.png
2.png
3.png
 

 
 

TITLE TREATMENT FOR Light as a Feather

One of my projects was to design the title treatment for the Hulu Original Light as a Feather, which premiered October 12, 2018. The creative direction for the show’s visuals had an emphasis on its eerie and cold-toned nature. The title treatment uses the serif Tara in contrasting weights with a customization of the ‘A.’

 
 
 
Artboard 1 copy 4.png
 
 
Artboard 1 copy 6.png
 
 
 
 
 
 

 
 

branding hulugans of color

My passion for DEI (Diversity, Equity & Inclusion) was embraced at Hulu as I was able to brand a couple of internal organizations.

 
 
 
HAPI-Hulu-Asian-Pacific-Islander-lockup.png
HOLA-lockup-black.png