Graphic Designer
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typeface design

Inspired by an Indian & Pakistani grocery store in Seattle’s Pike Place Market, this display sans-serif typeface solves your grocery needs. Chutney, an homage to the traditional South Asian sauce, asserts itself with a bright, bold, and confident presence, adding a punch of flavor to anything from food and spice packaging, to marketplace way-finding—it's spice in the form of a typeface!.

Project at the University of Washington / Spring 2017

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My contribution was designing the numbers for Chutney. This was a challenge because of our reference photo which no numbers at all.

 
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Chutney was inspired by this sign at The Souk in Pike Place Market, Seattle. The Souk is an Indian and Pakistani grocery and gift shop that has been a staple of Pike Place for many years.

 
 
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